Marketing
Overview
Global Campus Marketing provides strategic marketing leadership for K-State’s online programs. We utilize data-driven approaches to improve lead generation and tracking through effective utilization of best practice online marketing tactics and technologies. Our focus is to grow K-State Online traffic and conversions and contribute to university enrollment growth.
Operational Overview
K-State Online marketing operates with a small but very skilled team providing:
- Project management
- Graphic design
- Writing
- Editing
- Digital and social media marketing
- Web design
- Market research
All credit programs are listed on the K-State Online programs page. All programs in our online portfolio benefit from general K-State Online campaigns and several interest areas that funnel traffic to the programs of interest. This dedicated promotion of K-State’s online programs uses a broad tactical mix to target non-traditional students, people showing interest in college degrees, degree seekers, advancement seekers and life-long learners.
Contact Us
Have a marketing need related to online, or a program in development that will relate to online learners? Contact us to get started.
Meet The Team
