Marketing

Overview

Global Campus Marketing provides strategic marketing leadership for K-State’s online programs. We utilize data-driven approaches to improve lead generation and tracking through effective utilization of best practice online marketing tactics and technologies. Our focus is to grow K-State Online traffic and conversions and contribute to university enrollment growth. 

Operational Overview 

K-State Online marketing operates with a small but very skilled team providing:  

• Project management
• Graphic design
• Writing
• Editing
• Digital and social media marketing
• Web design
• Market research  

All credit programs are listed on the K-State Online programs page. All programs in our online portfolio benefit from general K-State Online campaigns and several interest areas that funnel traffic to the programs of interest. This dedicated promotion of K-State’s online programs uses a broad tactical mix to target non-traditional students, people showing interest in college degrees, degree seekers, advancement seekers and life-long learners. 

Contact Us

Have a marketing need related to online, or a program in development that will relate to online learners? Contact us to get started.

Meet The Team