Market Research

Market Intelligence and Analysis

Our Services

Market research provides an objective and structured way to evaluate and compare academic programs. Data obtained from trusted sources can provide insight on the future demands for higher education. Our market intelligence analyst conducts market research and gathers accurate, relevant and unbiased data to guide strategic decisions throughout new program development or program revitalization. By analyzing industry-desired skills, projected occupational growth, top competitors and more, we can help position K-State programs for success.

Our services are open to programs, units, and colleges across all K-State campuses at no cost.

Our Work

Our team conducts market research and gathers accurate, relevant, and unbiased data to guide strategic decisions for new program development and existing program evaluation.

Report Offerings

We provide a range of reports to K-State faculty and staff, all of which are personalized and adapted to individual programs.

Program Benchmarking Report

Comparison of multiple academic programs using a customizable set of market research metrics (degree completion market share, projected occupation growth, etc.)

Line Graph Explanation

The number of graduates for online master's in computer science programs has grown rapidly over the past five years, surpassing the number of graduates for in-person programs.

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Labor Market Insight Report

Deep dives on industries, companies, occupations and skills in specified geographic markets. Receive nationwide and regional occupation projections to stay in-tune with labor market demand that impacts student outcomes.

U.S. Map Explanation

The map shows where the highest demand for civil engineers will be in 2028, projected by Lightcast data gathered from the Occupational Employment Statistics program and the Quarterly Census of Employment and Wages.

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Lightcast Analyst

We primarily use Lightcast Analyst, an online tool that combines degree completion data, real-time jobs postings data, and projected occupation data. This allows us to identify student demand, labor market demand, and determine whether academic programs are aligned with current employer and job trends.

Our team also utilizes Gray Associates, an online Program Evaluation System (PES) for higher education. This tool allows us to evaluate metrics on student demand, job opportunities, and programmatic competition.

Submit a Request – Work with us!

Please complete the form below to submit a request for market research assistance regarding a current or potential new program. A team member will contact you to determine how we can help and get the market research process started!