Title: Director of Marketing and Communication Services
Section: Marketing and Communication Services
Address: 1615 Anderson Ave., Manhattan, KS 66502
Office: 52 Global Campus Building
- Plan and implement promotional and advertising strategies for Global Campus programs worldwide.
- Manage Global Campus Marketing and Communication Services and Duplicating/Mail Center.
- Conduct market research for both new program development and identifying new outreach opportunities for existing Global Campus offerings.
- Analyze marketing data and evaluate return on investment (ROI).
George Widenor is the Marketing and Communication Services director for K-State's Global Campus, where his focus is to effectively market and promote K-State Global Campus credit and non-credit programs. Over a 20-year career that reaches across both university and business experiences, he has gained expertise in program and project management, market analysis, research, and student development.
George began his career in student affairs, where he worked in residence life at UC Davis, Indiana State, and Kansas State. During this time he developed a deep understanding of the university experience, an appreciation for the special quality of K-State as an institution and a passion for providing quality educational experiences to students. He transitioned to the private sector where he served 13 years in program and project management at Science Applications International Corporation. He received multiple recognition awards for achievements in business development, quality assurance, and program growth. George left the private sector to return to Kansas State as a Market Research Analyst for Global Campus, where he developed multiple tools and strategies to analyze target markets and evaluate the efficacy of marketing campaigns.
George holds a master's in student affairs and higher education from Indiana State University and a bachelor's in history from the University of California at Davis. He also has maintained certification as a Project Management Professional (PMP) since 2007. He and his wife live in Manhattan, Kansas, and have two sons, multiple ferrets, and a miniature Australian shepherd.