Title: Digital and Social Media Marketing Specialist
Section: Marketing and Communication Services
Address: 1615 Anderson Ave., Manhattan, KS 66502
Office: 43 Global Campus Building
- Develop and implement search engine marketing (SEM) campaigns using Google Ads.
- Develop and implement digital marketing campaigns on social media platforms.
- Provide insight and analysis for the success of digital marketing campaigns, ROI and recommendations for adjusting future efforts.
- Provide digital strategy recommendations to stakeholders to include methods, marketing mix, spends and imagery to build awareness and capitalize on intent with target audiences.
Alesha serves as the digital marketing specialist within the marketing and communication services unit at K-State Global Campus. Alesha works closely with college coordinators and marketing and communication team members to implement and monitor digital marketing campaigns. This includes advertising through Google, Facebook, Twitter and LinkedIn.
Prior to joining K-State Global Campus, Alesha worked as a digital marketing manager, product manager, sales manager and sales representative at The Master Teacher, a K-12 professional development company. In her digital marketing role, she focused on HTML email coding and deployment, database management, search engine and social media marketing. She worked closely with graphic designers and product managers to ensure marketing needs were met.
Alesha holds a Bachelor of Science in Apparel and Textiles from Kansas State University. She lives in Wamego with her partner, Jason, and two cats.